2024’s Hottest Dolls & Playsets
The doll aisle is heating up with some exciting new releases for 2024 from major toy brands. Topping the list of the hottest dolls for the new year are expansions to popular fashion doll lines like Barbie, Rainbow High and LOL Surprise. These new doll releases cater to what girls love – stylish clothes, cute accessories, diversity and collectability.
Barbie is set to release their Looks series, a refresh to their core fashion doll line that places more emphasis on aspirational fashion play. The new Looks Barbies feature updated face sculpts and a taller, more petite body that allows for highend fashion styling. Each Barbie comes with 2-3 chic themed outfits, perfect for mixing and matching. Accessory and playset assortments also enable girls to design runways, photo shoots and more stylish stories for Barbie.
On the cute front, the popular baby-themed LOL Surprise brand is launching an entire new Precious Baby lineup. These collectible baby dolls will be sold in single packs and themed assortments with 10-12 layers of surprises to unbox. Precious Baby LOL Surprise dolls can drink from their bottles, cry real tears and come with adorable fashions infused with the LOL Surprise brand humor and cheekiness.
The wildly successful Rainbow High lineup of collector dolls expands in 2024 with the new Shadow High assortment. These edgy dolls offer an alternative aesthetic to Rainbow High with darker, goth-inspired styles. Each Shadow High doll has a rainbow alter ego that girls can reveal with ice water for added surprise and play value. Playsets like the Shadow High Classroom and Shadow Car allow for friendship and rivalry based storytelling.
Must-Have Doll Accessories for 2024
No doll look is complete without the perfect accessories! 2024 promises a fantastic selection of doll clothes, shoes, furniture and other miniature accessories to inspire open-ended roleplay.
Key accessory trends include building out full eco-systems for key doll brands. For the new Barbie Looks dolls, there are campers, mansions, concert stages and working kitchens that enable Barbie to live her best life.
Lifelike roleplay is also encouraged through licensed products like the new Barbie x Hydro Flask collaboration. It features a miniature plastic Hydro Flask water bottle and scrunchies for Barbie.
No trendy doll is complete without a stylish ride. Rainbow High releases new colorful convertibles for its core dolls along with the Shadow High Hearse playset. A creep-cute themed vehicle, it fits four Shadow High dolls for haunted road trips and goth makeover adventures.
Top Roleplay Inspiring Toys for Girls
Toys that promote roleplay opportunities are fantastic for boosting girls’ creativity, storytelling skills and nurturing play. Top 2024 roleplay-inspiring toy trends include:
– Realistic Play Kitchens & Food – From pretend stainless steel appliances to fake sliced bread, kitchens and toy food are getting more true-to-life to feed imaginative play.
– Dollhouses with Modern Designs – Contemporary color palettes and architecture for dollhouses help set the scene for family stories that reflect real life in 2024.
– STEM-Themed Doctor & Vet Kits – Playsets equipped with stethoscopes, bandages and toy medical devices foster interest in science and healthcare careers.
– Salon & Boutique Playsets – Toy beauty stations, working hair dryers and posable mannequins inspire entrepreneurship and self-care focused stories.
– Diverse Play Families – Dolls and playsets depicting modern families with same sex parents, grandparents and adopted kids celebrate real world diversity.
The most engaging 2024 roleplay girl toys encourage open-ended storytelling by mirroring real world themes girls encounter daily – from chores to careers to family life.
Keeping Up with the 2024 Toy Trends
Always remember, you are braver than you believe, stronger than you think, and loved more than you know.- A A Milne.
Beyond core play patterns for girls like fashion, nurturing roleplay and collectability, some overarching toy industry trends to look out for in girls 2024 toys include:
- Barbie releasing new ‘Looks’ line of fashion dolls with updated sculpts and petite bodies for aspirational styling play
- Rainbow High expanding with new goth-inspired Shadow High dolls that have rainbow alter egos
- LOL Surprise launching Precious Baby dolls that can drink, cry and come with 10-12 surprises
- Key doll accessory trends: full ecosystems for major brands, licensed collaborations, interactive plush toys
- Roleplay-inspiring toys promote creativity through real-world themes like kitchens, STEM kits, salons
From established brands like Barbie to viral sensations like LOL Surprise, 2024 is shaping up to be an exciting year for girls’ toys. Whether its the dramatic play encouraged through new fashion dolls and accessories or sparking imaginations with roleplay environments, toy companies continue finding innovative ways to appeal to what girls love.
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